Monetizing the Connected Car: Part 1
November 30, 2020 in Thought Leadership by Greg Ross, Connected Vehicles Practice Lead, motormindz Monetizing the Connected Car, Part 1 The Search for Data Monetization Begins at Home Ever since McKinsey and Company published its study, titled “Monetizing Car Data” in September of 2016, automotive OEM’s have been working to develop monetization opportunities from connected cars. Back then, …
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