December 2025

Many dealerships rely on courtesy loaner vehicles to provide transportation for service customers, but when loaners are unavailable or impractical, a shuttle service can be a cost-effective and convenient alternative. However, setting up a dealership shuttle program requires careful planning to ensure efficiency, cost control, and a positive customer experience.

Running a service loaner fleet is a valuable customer service offering, but without the right controls in place, costs can quickly spiral out of control. Fuel expenses, maintenance, excessive mileage, and inefficient vehicle utilization can eat into dealership profits.

Dealership service departments face constant pressure to provide excellent customer experiences while managing costs effectively. One of the most significant challenges is ensuring customers have reliable transportation when their vehicles are being serviced. Implementing a paid rental program directly addresses this need, benefiting customers by offering a predictable, transparent, and convenient transportation solution.