by Greg Ross Originally Published in Dealer marketing magazine June 28, 2021 Connected Car Opportunities in Parts and Service There has been a lot of attention paid to opportunities for Connected Car technologies in Sales and F&I, with ideas like personalized shopping, deliveries, and data-based F&I products. But there are also several opportunities for dealers to use …
Using Data to Connect On-Line and In-Person Car Shopping Read More »
Originally published in Dealer Marketing Magazine May 17, 2021 by Greg Ross. Most dealers have Courtesy Transportation, or CTP programs in place, with the support of their respective manufacturers. What dealers may not be aware of though, is that these programs are increasingly using Connected Car technology to track and manage the vehicles enrolled in them. Not …
With Connectivity, Dealers Can Get More from Courtesy Transportation Programs Read More »
May 7, 2021in Thought Leadership by Greg Ross, Connected Vehicles Practice Lead, motormindz Connected Car Data: Balancing Opportunity with Responsibility There is no shortage of opportunity for connected car data and commands, but every opportunity to create value can also be an opportunity for mayhem and abuse. As built-in connections become more widespread and more capable, …
Connected Car Data: Balancing Opportunity with Responsibility Read More »
March 4, 2021 in Thought Leadership by Greg Ross, Connected Vehicles Practice Lead, motormindz Four Ways Dealers can drive their business forward with Connected Car This article is the first in a four-part series exploring how Automotive Dealers can enhance their businesses and their customers’ experiences to drive revenue and loyalty. It has never been easy to …
Four Ways Dealers Can Drive Their Business Forward With Connected Car Read More »
December 17, 2020 in Thought Leadership by Greg Ross, Connected Vehicles Practice Lead, motormindz The Connected Car Revolution Moves Beyond Cars Connected car technology is becoming an established proposition. Most new light duty cars and trucks built in 2020 and 2021 will have a built-in ability to connect and upload vehicle data and driver data, and download …
The Connected Car Revolution Moves Beyond Cars Read More »
November 30, 2020 in Thought Leadership by Greg Ross, Connected Vehicles Practice Lead, motormindz Monetizing the Connected Car, Part 1 The Search for Data Monetization Begins at Home Ever since McKinsey and Company published its study, titled “Monetizing Car Data” in September of 2016, automotive OEM’s have been working to develop monetization opportunities from connected cars. Back then, …
Monetizing the Connected Car: Part 1 Read More »
November 16, 2020 in Thought Leadership by Greg Ross, Connected Vehicles Practice Lead, motormindz Lynk & Co is a new sub-branded line of cars, formed as a subsidiary company of China-based Geely Auto Group, and launching with a hero vehicle based closely on the Volvo XC40 SUV. The brand launched in China in 2018 using a traditional dealer-based distribution system, but Lynk & Co proposes to use an all new …
Will Lynk & Co Succeed Where Other OEM’s Have Failed? Read More »
November 5, 2020 in Thought Leadership by Greg Ross, Connected Vehicles Practice Lead, motormindz Among all of the important decisions made on November 3, there was one in Massachusetts that may significantly affect auto dealers, manufacturers, independent repair shops and auto owners. Question 1 on this year’s Massachusetts ballot expands existing “Right to Repair” laws in the Commonwealth …
“Right to Repair” and the Connected Car Read More »
October 27, 2020 in Thought Leadership by Greg Ross, Connected Vehicles Practice Lead, motormindz According to a recent Forbes article, GM and Taco Bell demonstrated that it is possible to bring the same kind of measurement to old-school broadcast radio that has become an expected part of advertising in the digital age. In a recent test, GM paired anonymized …
GM and Taco Bell bring Car Radio into the Internet Age Read More »
Automatic is a great Connected Car service, but it is being shut down at the end of May, 2020. Can any Connected Car service based on aftermarket hardware reach large-scale adoption?
Automatic Bites the Dust Read More »
