Turn Rentals into Revenue: How Dealerships Can Profit from Paid Rental Programs
How Dealerships Can Create a New Profit Center with Paid Rentals
Many dealerships offer courtesy loaners as a customer service perk, but what if those same vehicles could generate revenue instead of just being an expense? By transitioning from a free loaner model to a paid rental program, dealerships can create a new profit center, offset fleet costs, and offer customers more transportation options.
With the right strategy and tools—like Connexion Mobility’s rental management solution—dealerships can seamlessly manage a profitable rental program that enhances customer convenience while increasing revenue.
Why Dealerships Should Offer Paid Rentals
The traditional loaner vehicle model comes with significant costs, including:
🔹 Vehicle depreciation – Loaners lose value over time, often without generating any return.
🔹 Insurance & maintenance costs – Dealerships bear the full financial burden.
🔹 Limited availability – Free loaners are frequently overbooked, frustrating customers.
By offering rentals instead of free loaners, dealerships can:
✔ Generate steady revenue from each rental transaction.
✔ Reduce fleet maintenance and insurance costs.
✔ Offer better customer options while improving profitability.
How Dealerships Can Profit from a Rental Program
✅ 1. Charge for Rentals Based on Need & Convenience
- Offer daily rental rates for customers needing short-term transportation.
- Provide insurance-reimbursable rentals for customers with extended repairs.
- Offer special weekend or extended rental packages for customers who need vehicles beyond their service visit.
💡 Profit Impact: A rental program can generate hundreds of dollars per vehicle, per month, turning idle loaners into revenue-generating assets.
✅ 2. Convert Insurance & Warranty Work into Paid Rentals
- Many OEM warranties, insurance claims, and extended service contracts cover rental reimbursement.
- Instead of sending customers to external rental agencies, dealerships can keep the revenue in-house.
- Direct integration with insurance billing ensures the dealership is properly compensated for the rental.
💡 Profit Impact: Insurance-covered rentals can significantly increase revenue per repair order (RO).
✅ 3. Expand Rental Offerings to New Audiences
- Offer rentals to service customers needing extended transportation.
- Rent vehicles to rideshare or delivery drivers who need temporary cars for work.
- Provide rental solutions for out-of-town customers or those needing a vehicle for business or personal use.
💡 Profit Impact: Expanding beyond service rentals creates a new, recurring revenue stream for the dealership.
✅ 4. Streamline Rental Operations with Connexion Mobility
Managing a rental fleet manually can be challenging. Connexion Mobility’s rental management solution automates:
✔ Booking & Scheduling – Customers can reserve vehicles online or through service advisors.
✔ Real-Time Availability Tracking – Ensures proper fleet utilization and prevents overbooking.
✔ Automated Billing & Payments – Collects rental fees upfront or processes insurance reimbursements.
✔ Digital Agreements & Compliance – Manages rental contracts, insurance verifications, and liability waivers.
💡 Profit Impact: Efficient management ensures higher rental turnover and revenue generation with minimal admin work.
Why Paid Rentals Benefit Both Dealerships & Customers
🚀 For Dealerships:
✔ Generates a new revenue stream that offsets fleet costs.
✔ Eliminates the financial drain of free loaner programs.
✔ Improves fleet utilization, reducing idle vehicle losses.
✔ Keeps customers in a dealership-branded vehicle, increasing service and sales retention.
🚗 For Customers:
✔ Provides reliable transportation when their car is in service.
✔ Offers premium vehicle choices at competitive rental rates.
✔ Allows insurance-covered rentals, reducing out-of-pocket expenses.
✔ Creates a seamless rental experience without needing a third-party agency.
Transform Your Loaner Fleet into a Revenue-Generating Rental Program
Instead of letting loaners sit as an operational expense, dealerships can turn them into a profitable asset with a well-managed rental program. With Connexion Mobility’s rental management tools, dealerships can efficiently:
✅ Launch a seamless rental program that drives revenue.
✅ Monetize every vehicle in their fleet, reducing depreciation losses.
✅ Improve customer satisfaction with more flexible transportation options.
✅ Ensure insurance and warranty rental reimbursements are properly captured.
🚗 Ready to turn your dealership’s fleet into a profit center?
🔗 Contact Connexion Mobility today to start your rental program!
