Enhance Customer Options & Profitability with a Dealership Rental Program

Offer Better Customer Options While Improving Profitability with a Dealership Rental Program

Dealerships have long offered free loaner vehicles as a customer convenience, but this service often comes at a high cost with little financial return. The good news? By transitioning to a paid rental program, dealerships can offer customers more transportation choices while turning their fleet into a profit center.

With Connexion Mobility’s rental management solution, dealerships can provide customers with flexible, affordable rental options while generating consistent revenue—creating a win-win scenario for both customers and the business.

Why Dealerships Need to Offer More Than Just Free Loaners

While free loaners have been a dealership staple, they come with limitations that can negatively impact both the customer experience and dealership profitability:

🔹 Limited Availability: Customers may have to wait for a loaner, leading to frustration.
🔹 High Operational Costs: Loaner vehicles require maintenance, insurance, and fleet management—all without bringing in revenue.
🔹 One-Size-Fits-All Approach: A single loaner fleet doesn’t accommodate different customer needs, such as those who prefer premium upgrades or short-term rentals.

By offering paid rental options, dealerships can:

Expand transportation choices for customers who need flexibility.
Generate revenue from every rental transaction instead of absorbing costs.
Reduce dependency on an underutilized loaner fleet and make fleet management more efficient.

How a Paid Rental Program Enhances Customer Options

1. Give Customers More Transportation Choices

  • Instead of a single loaner option, customers can choose from different rental packages, such as:
    Short-term rentals for same-day or overnight service.
    Luxury or premium vehicle upgrades for an enhanced experience.
    Longer-term rentals for extended repairs or warranty claims.
  • Customers appreciate the convenience and flexibility, increasing satisfaction and retention.

💡 Impact: More options mean happier customers who are willing to pay for the convenience.

2. Monetize Fleet Vehicles for Additional Revenue

  • Instead of running loaners as a cost center, dealerships can charge rental fees and capture insurance reimbursements.
  • Rental rates can be structured based on demand, vehicle type, and duration, maximizing profitability.
  • Customers expect to pay for premium transportation options, making rentals a natural upsell.

💡 Impact: Each rental generates revenue, reducing financial strain on the dealership.

3. Provide a Seamless, In-House Alternative to Rental Agencies

  • Instead of sending customers to third-party rental companies, dealerships can keep business in-house.
  • Customers prefer to rent directly from the dealership, ensuring they get a trusted, well-maintained vehicle.
  • Service advisors can offer rental options at check-in, increasing adoption rates.

💡 Impact: Dealerships capture rental revenue instead of losing customers to external providers.

4. Capture Insurance & Warranty Rental Reimbursements

  • Many OEMs, insurance companies, and extended warranty programs cover rental fees.
  • Connexion Mobility ensures rentals are properly tracked and billed, so dealerships don’t lose out on reimbursable revenue.
  • Customers benefit from covered rental options, while the dealership secures financial compensation.

💡 Impact: Ensures dealerships are fully reimbursed for rental expenses, increasing profit margins.

5. Improve Fleet Utilization & Reduce Costs

  • Paid rentals allow dealerships to optimize vehicle usage, preventing unnecessary fleet expansion.
  • Older loaners can be phased out sooner, improving overall vehicle quality.
  • Fewer underutilized vehicles mean lower insurance and maintenance expenses.

💡 Impact: Smarter fleet management keeps costs low while maintaining profitability.

How Connexion Mobility Helps Dealerships Offer Paid Rentals

Managing a rental fleet can be complex, but Connexion Mobility’s rental management solution simplifies the process with:

Automated Booking & Scheduling – Customers can reserve rentals online or through service advisors.
Real-Time Fleet Tracking – Ensures efficient vehicle allocation and prevents overbooking.
Digital Contracts & Compliance – Handles agreements, insurance verification, and customer liability waivers.
Seamless Payment Processing – Automates billing for customer payments and insurance reimbursements.
DMS Integration – Syncs rental transactions directly with dealership management systems.

💡 Impact: A streamlined, automated rental program that drives revenue with minimal administrative burden.

Why Dealerships Need to Start a Rental Program Now

🚀 For Dealerships:

Generates consistent revenue instead of absorbing loaner costs.
Improves customer experience by offering flexible rental choices.
Reduces fleet management costs through better vehicle utilization.
Keeps rental business in-house, rather than losing it to third-party agencies.

🚗 For Customers:

Provides a range of rental options based on their needs.
Ensures availability of a vehicle when their car is in service.
Offers premium rental choices for those wanting an upgraded experience.
Eliminates the need to search for a third-party rental provider.

Start Generating Revenue with a Paid Rental Program

With Connexion Mobility’s rental management solution, dealerships can turn their fleet into a profitable asset while giving customers more transportation choices.

Offer flexible rental options that meet diverse customer needs.
Charge for rentals to increase revenue and reduce fleet costs.
Capture insurance and warranty reimbursements that would otherwise go to third-party rental agencies.
Enhance customer experience with an in-house rental solution.

🚗 Ready to launch a profitable rental program?

🔗 Contact Connexion Mobility today to start maximizing your dealership’s rental revenue!